Marketing is done to create relationships and trust. In today definition, marketing is a mutually beneficial communication between a service provider and the customer. In the course of communication things like greetings, wishes, new arrivals, new prices, new features, promotions, supply channels, new branches etc will be friendly communicated. The communication must be customized and segmented to avoid unwanted communications. Example. Vegetarian customers dislike meat advertisements or communications etc. Don’t send messages or ads of meat to vegetarian customers
To achieve these make sure you use the relevant technologies that can help you classified and segment these customers.
Market research is done to know if your customer still like your itineraries, or services, and also to know what the customer prefer in terms of needs and wants. Special questionnaires forms, discussions and observations are done to achieve this.