We perform survey to know if the customers are there in the markets and ready to buy your products at the anticipated prices. Also we do survey to know the size of the competition and if you can compete.
Remember: “never compete with amazon or an elephant”
To get survey data one should check
- The performed surveys by other reliable source like Tanzania Bureau of Statistics http://www.nbs.go.tz
- Do It Yourself (DIY)
To do survey yourself you need to do the following
Documentary review, questionnaires, discussions and observation then triangulate the data to do analysis where you can translate the data into information for decision making